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Key aspects of Social Media

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By: Tito Chapman

A social media presence is a must for Businesses in this era.

Why, you may ask?

It is the trendiest place to post regularly, respond to customers concerns, listen to customers, observe patterns and market your business effectively.

Social Media platforms like Instagram and Facebook are the two most recommended social handles for Caribbean businesses. With Pinterest, Twitter and Snapchat also being viable options.

Via these platforms, a good content marketing strategy would ensure great success. Content marketing is the use of text, pictures, videos and slideshows to gain attention. Whether you chose to create or curate content, once it’s valuable information to the target audience, success will be reaped.

Your success or shortcomings is measured via Analytical tools made available via the social platforms. The key term: Engagement – is the metric used to measure performance on Social Media. Your reach, the impressions, the shares, the likes etc.

As a business, if you have a website, update regularly and share the information with business partners and create collaborations. Utilise the AD management facility for Facebook or Instagram, boost your website on social media to generate more traffic and leads.

An active webpresence, an active social media presence can make you stand out.

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